Students from the Lausanne University of Art and Design (ECAL) have made five short films for Interpharma that show in quite different ways the benefit that patients derive from research and new medicines and the time it takes for a new medicine to be developed.
The short films entitled “Comment va douleur”, “Le crabe et la lune”, “Recherches”, “Sisyphe” and “Hijo” tackle the subject of various disorders, such as cancer, rheumatoid arthritis and rare diseases. The final-year Bachelor’s degree students developed the content on their own and also sought out the protagonists of the films themselves. The members of the Communication Working Group of Interpharma assisted the students with their know-how, organizational support and a fixed budget for the making of the films.
launch at the beginning of 2017
The original French films are also available with English and German subtitles. The films will be officially launched at the beginning of 2017. The short films will be shown on the internet, on the websites of member companies, in schools and also at health-related public events.
The idea of the cooperation with ECAL came about in 2015. New ways were being sought through which industry topics could be better communicated using concrete and inspiring stories with a personal touch and human examples (employees, patients). And this has proved a success with the films from ECAL.