Interpharma is the central contact partner for the media on all pharma industry issues. Besides providing information for the media on request, Interpharma also engages in proactive media work. Two media conferences were held in 2016:
At the end of January, the developments and figures of the pharmaceutical market in 2015 were presented at a joint media conference with vips and IMS Health. In June, Interpharma organized a media conference at which the 2016 gfs Health Monitor was presented. Both media conferences were well attended and led to wide media coverage, both in print and in electronic and online media.
PROMINENT PLACEMENT OF EUROPE SURVEY
In addition, ten press releases were sent out, which were likewise well taken up in the media. In particular, the third wave of representative surveys on European policy and immigration conducted by gfs.bern on behalf of Interpharma featured prominently. The NZZ am Sonntag reported exclusively on this study in May and devoted the title story to it. The first two survey waves had already been prominently reported.
Interpharma representatives appeared on TV and radio on a number of occasions, answering questions from the media and commenting on current pharma and health policy issues.
Altogether, Interpharma was directly cited in the Swiss print media more than 150 times. In addition, countless items of background information, such as data on the pharmaceuticals market, were taken up in the reporting.