For three years, Interpharma ambassadors have been out and about in German and French-speaking Switzerland to engage in dialogue with an interested public and show how research and development work, how patients benefit from new medicines and what contribution the pharmaceutical industry makes to Switzerland’s economy.
The ambassadors are available as guest speakers at regional organizations, associations, institutions and companies in the areas of healthcare, business and education. In 2016 a total of 28 appearances were agreed.
For these appearances, Interpharma provides company representatives with module presentations, which were revised last year. The revised presentations offer more scope for emotions and stories. Graphics are presented more attractively and images are added to slides with a lot of text. It is left to the speakers to adapt these basic presentations to suit their individual needs. Presentations are available on the following four themes:
- Research and development
- Benefit of medicines
- Economic importance
- Partnership, taking the topic of rare diseases as an example
In 2016, training sessions were held with Farner Consulting AG, where the interested representatives of member companies could familiarize themselves with the module presentations and practise their presentation skills.
The Speakers Hub currently involves more than 30 ambassadors from 13 member companies. They represent various functions and areas of pharmaceutical companies, from managing directors through medical directors to communications managers.
The programme will be continued in 2017.